Interactive Demo

{
   "code": "13-1161.01",
   "title": "Search Marketing Strategists",
   "tags": {
      "bright_outlook": true
   },
   "description": "Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.",
   "sample_of_reported_titles": [
      "Digital Marketing Strategist",
      "Digital Media Planner",
      "Internet Marketing Specialist",
      "Marketing Consultant",
      "Online Marketing Consultant",
      "Paid Search Consultant",
      "Paid Search Strategist",
      "Search Engine Optimization Consultant (SEO Consultant)",
      "SEO Strategist (Search Engine Optimization Strategist)",
      "Social Media Specialist"
   ],
   "bright_outlook": [
      {
         "code": "grow",
         "title": "Rapid Growth"
      }
   ],
   "updated": {
      "year": 2025,
      "contents": [
         {
            "title": "Abilities",
            "source": "Analyst",
            "year": 2021
         },
         {
            "title": "Alternate Titles",
            "source": "Multiple sources",
            "year": 2025
         },
         {
            "title": "Detailed Work Activities",
            "source": "Analyst",
            "year": 2014
         },
         {
            "title": "Education",
            "source": "Occupational Expert",
            "year": 2021
         },
         {
            "title": "Interests",
            "source": "Machine Learning",
            "year": 2023
         },
         {
            "title": "Job Zone",
            "source": "Analyst",
            "year": 2021
         },
         {
            "title": "Knowledge",
            "source": "Occupational Expert",
            "year": 2021
         },
         {
            "title": "Related Occupations",
            "source": "Analyst",
            "year": 2024
         },
         {
            "title": "Sample of Reported Titles",
            "source": "Occupational Expert",
            "year": 2021
         },
         {
            "title": "Skills",
            "source": "Analyst",
            "year": 2021
         },
         {
            "title": "Tasks",
            "source": "Occupational Expert",
            "year": 2021
         },
         {
            "title": "Technology Skills & Tools",
            "source": "Multiple sources",
            "year": 2024
         },
         {
            "title": "Work Activities",
            "source": "Occupational Expert",
            "year": 2021
         },
         {
            "title": "Work Context",
            "source": "Occupational Expert",
            "year": 2021
         },
         {
            "title": "Work Styles",
            "source": "Occupational Expert",
            "year": 2021
         },
         {
            "title": "Work Values",
            "source": "Analyst",
            "year": 2012
         }
      ]
   },
   "summary_contents": [
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/tasks",
         "title": "Tasks"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/technology_skills",
         "title": "Technology Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/hot_technology",
         "title": "Hot Technologies"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/in_demand",
         "title": "In Demand Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/work_activities",
         "title": "Work Activities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/detailed_work_activities",
         "title": "Detailed Work Activities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/work_context",
         "title": "Work Context"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/job_zone",
         "title": "Job Zone"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/apprenticeship",
         "title": "Apprenticeship Opportunities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/skills",
         "title": "Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/knowledge",
         "title": "Knowledge"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/education",
         "title": "Education"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/abilities",
         "title": "Abilities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/interests",
         "title": "Interests"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/work_values",
         "title": "Work Values"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/work_styles",
         "title": "Work Styles"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/related_occupations",
         "title": "Related Occupations"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/summary/professional_associations",
         "title": "Professional Associations"
      }
   ],
   "details_contents": [
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/tasks",
         "title": "Tasks"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/technology_skills",
         "title": "Technology Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/hot_technology",
         "title": "Hot Technologies"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/in_demand",
         "title": "In Demand Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/tools_used",
         "title": "Tools Used"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/work_activities",
         "title": "Work Activities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/detailed_work_activities",
         "title": "Detailed Work Activities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/work_context",
         "title": "Work Context"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/job_zone",
         "title": "Job Zone"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/apprenticeship",
         "title": "Apprenticeship Opportunities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/skills",
         "title": "Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/knowledge",
         "title": "Knowledge"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/education",
         "title": "Education"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/abilities",
         "title": "Abilities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/interests",
         "title": "Interests"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/work_values",
         "title": "Work Values"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/work_styles",
         "title": "Work Styles"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/related_occupations",
         "title": "Related Occupations"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/details/professional_associations",
         "title": "Professional Associations"
      }
   ],
   "custom_contents": [
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/custom/work_activities_outline",
         "title": "Work Activities Outline"
      }
   ]
}