Interactive Demo

{
   "activity": [
      {
         "activity_type": "gwa",
         "id": "4.A.3.b.1",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.3.b.1",
         "title": "Working with Computers",
         "description": "Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.",
         "importance": 96,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.3.b.1.I01",
               "title": "Program computer systems or production equipment.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.3.b.1.I01.D03",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.3.b.1.I01.D03",
                     "title": "Write computer programming code.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16184",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16184",
                           "title": "Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML)."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.a.4",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.a.4",
         "title": "Analyzing Data or Information",
         "description": "Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.",
         "importance": 91,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.2.a.4.I02",
               "title": "Analyze market or industry conditions.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.a.4.I02.D05",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.a.4.I02.D05",
                     "title": "Analyze website or related online data to track trends or usage.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "20328",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20328",
                           "title": "Manage tracking and reporting of search-related activities and provide analyses to marketing executives."
                        },
                        {
                           "activity_type": "task",
                           "id": "16192",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16192",
                           "title": "Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click."
                        },
                        {
                           "activity_type": "task",
                           "id": "16190",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16190",
                           "title": "Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content."
                        },
                        {
                           "activity_type": "task",
                           "id": "20319",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20319",
                           "title": "Combine secondary data sources with keyword research to more accurately profile and satisfy user intent."
                        }
                     ]
                  },
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.a.4.I02.D06",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.a.4.I02.D06",
                     "title": "Analyze market or customer related data.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16186",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16186",
                           "title": "Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.b.3",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.b.3",
         "title": "Updating and Using Relevant Knowledge",
         "description": "Keeping up-to-date technically and applying new knowledge to your job.",
         "importance": 91,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.2.b.3.I01",
               "title": "Maintain current knowledge in area of expertise.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.b.3.I01.D07",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.b.3.I01.D07",
                     "title": "Update knowledge about emerging industry or technology trends.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16172",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16172",
                           "title": "Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.b.1",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.b.1",
         "title": "Making Decisions and Solving Problems",
         "description": "Analyzing information and evaluating results to choose the best solution and solve problems.",
         "importance": 90,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.2.b.1.I09",
               "title": "Implement procedures or processes.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.b.1.I09.D04",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.b.1.I09.D04",
                     "title": "Implement advertising or marketing initiatives.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16182",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16182",
                           "title": "Participate in the development or implementation of online marketing strategy."
                        },
                        {
                           "activity_type": "task",
                           "id": "20321",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20321",
                           "title": "Create content strategies for digital media."
                        },
                        {
                           "activity_type": "task",
                           "id": "16191",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16191",
                           "title": "Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites."
                        },
                        {
                           "activity_type": "task",
                           "id": "16188",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16188",
                           "title": "Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks."
                        },
                        {
                           "activity_type": "task",
                           "id": "20331",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20331",
                           "title": "Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies."
                        },
                        {
                           "activity_type": "task",
                           "id": "20325",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20325",
                           "title": "Execute or manage social media campaigns to inform search marketing tactics."
                        },
                        {
                           "activity_type": "task",
                           "id": "20324",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20324",
                           "title": "Execute or manage banner, video, or other non-text link ad campaigns."
                        },
                        {
                           "activity_type": "task",
                           "id": "20323",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20323",
                           "title": "Execute and manage communications with digital journalists or bloggers."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.1.a.1",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.1.a.1",
         "title": "Getting Information",
         "description": "Observing, receiving, and otherwise obtaining information from all relevant sources.",
         "importance": 87
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.a.2",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.a.2",
         "title": "Processing Information",
         "description": "Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.",
         "importance": 87
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.b.4",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.b.4",
         "title": "Developing Objectives and Strategies",
         "description": "Establishing long-range objectives and specifying the strategies and actions to achieve them.",
         "importance": 86,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.2.b.4.I03",
               "title": "Develop operational or technical procedures or standards.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.b.4.I03.D09",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.b.4.I03.D09",
                     "title": "Develop computer or information security policies or procedures.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16180",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16180",
                           "title": "Assist in the development of online transaction or security policies."
                        }
                     ]
                  },
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.b.4.I03.D08",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.b.4.I03.D08",
                     "title": "Develop guidelines for system implementation.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16176",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16176",
                           "title": "Identify methods for interfacing Web application technologies with enterprise resource planning or other system software."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.b.2",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.b.2",
         "title": "Thinking Creatively",
         "description": "Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.",
         "importance": 84,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.2.b.2.I18",
               "title": "Create visual designs or displays.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.b.2.I18.D14",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.b.2.I18.D14",
                     "title": "Prepare graphics or other visual representations of information.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16181",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16181",
                           "title": "Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software."
                        }
                     ]
                  }
               ]
            },
            {
               "activity_type": "iwa",
               "id": "4.A.2.b.2.I02",
               "title": "Design computer or information systems or applications.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.b.2.I02.D08",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.b.2.I02.D08",
                     "title": "Design websites or web applications.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "20329",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20329",
                           "title": "Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices."
                        },
                        {
                           "activity_type": "task",
                           "id": "20320",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20320",
                           "title": "Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility."
                        },
                        {
                           "activity_type": "task",
                           "id": "20318",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20318",
                           "title": "Assist in setting up or optimizing analytics tools for tracking visitors' behaviors."
                        },
                        {
                           "activity_type": "task",
                           "id": "20330",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20330",
                           "title": "Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs)."
                        },
                        {
                           "activity_type": "task",
                           "id": "20327",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20327",
                           "title": "Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods."
                        },
                        {
                           "activity_type": "task",
                           "id": "16184",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16184",
                           "title": "Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML)."
                        }
                     ]
                  },
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.b.2.I02.D03",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.b.2.I02.D03",
                     "title": "Design computer modeling or simulation programs.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16187",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16187",
                           "title": "Conduct financial modeling for online marketing programs or Web site revenue forecasting."
                        }
                     ]
                  }
               ]
            },
            {
               "activity_type": "iwa",
               "id": "4.A.2.b.2.I07",
               "title": "Develop technical specifications for products or operations.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.b.2.I07.D07",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.b.2.I07.D07",
                     "title": "Develop performance metrics or standards related to information technology.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "20326",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20326",
                           "title": "Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns."
                        }
                     ]
                  },
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.b.2.I07.D03",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.b.2.I07.D03",
                     "title": "Develop specifications or procedures for website development or maintenance.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16183",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16183",
                           "title": "Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.a.2",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.a.2",
         "title": "Communicating with Supervisors, Peers, or Subordinates",
         "description": "Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.",
         "importance": 83,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.4.a.2.I06",
               "title": "Communicate with others about business strategies.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.4.a.2.I06.D02",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.4.a.2.I06.D02",
                     "title": "Collaborate with others to develop or implement marketing strategies.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "20328",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20328",
                           "title": "Manage tracking and reporting of search-related activities and provide analyses to marketing executives."
                        },
                        {
                           "activity_type": "task",
                           "id": "16182",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16182",
                           "title": "Participate in the development or implementation of online marketing strategy."
                        },
                        {
                           "activity_type": "task",
                           "id": "16189",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16189",
                           "title": "Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels."
                        },
                        {
                           "activity_type": "task",
                           "id": "16179",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16179",
                           "title": "Propose online or multiple-sales-channel campaigns to marketing executives."
                        },
                        {
                           "activity_type": "task",
                           "id": "16188",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16188",
                           "title": "Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks."
                        },
                        {
                           "activity_type": "task",
                           "id": "16193",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16193",
                           "title": "Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format."
                        }
                     ]
                  }
               ]
            },
            {
               "activity_type": "iwa",
               "id": "4.A.4.a.2.I09",
               "title": "Communicate with others about specifications or project details.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.4.a.2.I09.D07",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.4.a.2.I09.D07",
                     "title": "Collaborate with others to determine design specifications or details.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16177",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16177",
                           "title": "Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.a.1",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.a.1",
         "title": "Interpreting the Meaning of Information for Others",
         "description": "Translating or explaining what information means and how it can be used.",
         "importance": 81
      },
      {
         "activity_type": "gwa",
         "id": "4.A.1.b.1",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.1.b.1",
         "title": "Identifying Objects, Actions, and Events",
         "description": "Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.",
         "importance": 75
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.b.6",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.b.6",
         "title": "Providing Consultation and Advice to Others",
         "description": "Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.",
         "importance": 75,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.4.b.6.I04",
               "title": "Advise others on the design or use of technologies.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.4.b.6.I04.D06",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.4.b.6.I04.D06",
                     "title": "Recommend changes to improve computer or information systems.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "20322",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20322",
                           "title": "Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.b.6",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.b.6",
         "title": "Organizing, Planning, and Prioritizing Work",
         "description": "Developing specific goals and plans to prioritize, organize, and accomplish your work.",
         "importance": 74
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.a.4",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.a.4",
         "title": "Establishing and Maintaining Interpersonal Relationships",
         "description": "Developing constructive and cooperative working relationships with others, and maintaining them over time.",
         "importance": 73
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.a.3",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.a.3",
         "title": "Communicating with People Outside the Organization",
         "description": "Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.",
         "importance": 70,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.4.a.3.I03",
               "title": "Provide information to guests, clients, or customers.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.4.a.3.I03.D05",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.4.a.3.I03.D05",
                     "title": "Provide customer service to clients or users.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16174",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16174",
                           "title": "Implement online customer service processes to ensure positive and consistent user experiences."
                        },
                        {
                           "activity_type": "task",
                           "id": "16173",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16173",
                           "title": "Resolve product availability problems in collaboration with customer service staff."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.3.b.6",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.3.b.6",
         "title": "Documenting/Recording Information",
         "description": "Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.",
         "importance": 61
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.a.6",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.a.6",
         "title": "Selling or Influencing Others",
         "description": "Convincing others to buy merchandise/goods or to otherwise change their minds or actions.",
         "importance": 61
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.b.3",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.b.3",
         "title": "Training and Teaching Others",
         "description": "Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.",
         "importance": 58
      },
      {
         "activity_type": "gwa",
         "id": "4.A.1.b.3",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.1.b.3",
         "title": "Estimating the Quantifiable Characteristics of Products, Events, or Information",
         "description": "Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.",
         "importance": 57
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.a.3",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.a.3",
         "title": "Evaluating Information to Determine Compliance with Standards",
         "description": "Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.",
         "importance": 56
      },
      {
         "activity_type": "gwa",
         "id": "4.A.1.a.2",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.1.a.2",
         "title": "Monitoring Processes, Materials, or Surroundings",
         "description": "Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.",
         "importance": 54
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.b.5",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.b.5",
         "title": "Scheduling Work and Activities",
         "description": "Scheduling events, programs, and activities, as well as the work of others.",
         "importance": 53
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.b.5",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.b.5",
         "title": "Coaching and Developing Others",
         "description": "Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.",
         "importance": 50
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.b.2",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.b.2",
         "title": "Developing and Building Teams",
         "description": "Encouraging and building mutual trust, respect, and cooperation among team members.",
         "importance": 50
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.b.4",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.b.4",
         "title": "Guiding, Directing, and Motivating Subordinates",
         "description": "Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.",
         "importance": 50,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.4.b.4.I12",
               "title": "Direct organizational operations, activities, or procedures.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.4.b.4.I12.D32",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.4.b.4.I12.D32",
                     "title": "Coordinate project activities with other personnel or departments.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "20320",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20320",
                           "title": "Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility."
                        },
                        {
                           "activity_type": "task",
                           "id": "16185",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16185",
                           "title": "Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent."
                        }
                     ]
                  },
                  {
                     "activity_type": "dwa",
                     "id": "4.A.4.b.4.I12.D36",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.4.b.4.I12.D36",
                     "title": "Coordinate resource procurement activities.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16185",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16185",
                           "title": "Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent."
                        },
                        {
                           "activity_type": "task",
                           "id": "16178",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16178",
                           "title": "Assist in the evaluation or negotiation of contracts with vendors or online partners."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.c.3",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.c.3",
         "title": "Monitoring and Controlling Resources",
         "description": "Monitoring and controlling resources and overseeing the spending of money.",
         "importance": 50,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.4.c.3.I01",
               "title": "Replenish inventories of materials, equipment, or products.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.4.c.3.I01.D06",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.4.c.3.I01.D06",
                     "title": "Maintain the inventory of equipment.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "16175",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16175",
                           "title": "Identify, evaluate, or procure hardware or software for implementing online marketing campaigns."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.c.1",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.c.1",
         "title": "Performing Administrative Activities",
         "description": "Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.",
         "importance": 49
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.b.1",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.b.1",
         "title": "Coordinating the Work and Activities of Others",
         "description": "Getting members of a group to work together to accomplish tasks.",
         "importance": 47
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.a.7",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.a.7",
         "title": "Resolving Conflicts and Negotiating with Others",
         "description": "Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.",
         "importance": 45
      },
      {
         "activity_type": "gwa",
         "id": "4.A.2.a.1",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.2.a.1",
         "title": "Judging the Qualities of Objects, Services, or People",
         "description": "Assessing the value, importance, or quality of things or people.",
         "importance": 43,
         "related_activity": [
            {
               "activity_type": "iwa",
               "id": "4.A.2.a.1.I07",
               "title": "Evaluate the characteristics, usefulness, or performance of products or technologies.",
               "related_activity": [
                  {
                     "activity_type": "dwa",
                     "id": "4.A.2.a.1.I07.D08",
                     "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/detailed_work_activities/4.A.2.a.1.I07.D08",
                     "title": "Evaluate utility of software or hardware technologies.",
                     "related_activity": [
                        {
                           "activity_type": "task",
                           "id": "20322",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/20322",
                           "title": "Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns."
                        },
                        {
                           "activity_type": "task",
                           "id": "16175",
                           "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/tasks/16175",
                           "title": "Identify, evaluate, or procure hardware or software for implementing online marketing campaigns."
                        }
                     ]
                  }
               ]
            }
         ]
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.c.2",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.c.2",
         "title": "Staffing Organizational Units",
         "description": "Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.",
         "importance": 24
      },
      {
         "activity_type": "gwa",
         "id": "4.A.1.b.2",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.1.b.2",
         "title": "Inspecting Equipment, Structures, or Materials",
         "description": "Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.",
         "importance": 21
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.a.5",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.a.5",
         "title": "Assisting and Caring for Others",
         "description": "Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.",
         "importance": 16
      },
      {
         "activity_type": "gwa",
         "id": "4.A.4.a.8",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.4.a.8",
         "title": "Performing for or Working Directly with the Public",
         "description": "Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.",
         "importance": 16
      },
      {
         "activity_type": "gwa",
         "id": "4.A.3.a.3",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.3.a.3",
         "title": "Controlling Machines and Processes",
         "description": "Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).",
         "importance": 14
      },
      {
         "activity_type": "gwa",
         "id": "4.A.3.b.2",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.3.b.2",
         "title": "Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment",
         "description": "Providing documentation, detailed instructions, drawings, or specifications to tell others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.",
         "importance": 10
      },
      {
         "activity_type": "gwa",
         "id": "4.A.3.b.5",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.3.b.5",
         "title": "Repairing and Maintaining Electronic Equipment",
         "description": "Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines, devices, and equipment that operate primarily on the basis of electrical or electronic (not mechanical) principles.",
         "importance": 8
      },
      {
         "activity_type": "gwa",
         "id": "4.A.3.a.2",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.3.a.2",
         "title": "Handling and Moving Objects",
         "description": "Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.",
         "importance": 4
      },
      {
         "activity_type": "gwa",
         "id": "4.A.3.a.1",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.3.a.1",
         "title": "Performing General Physical Activities",
         "description": "Performing general physical activities includes doing activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.",
         "importance": 4
      },
      {
         "activity_type": "gwa",
         "id": "4.A.3.a.4",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.3.a.4",
         "title": "Operating Vehicles, Mechanized Devices, or Equipment",
         "description": "Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or watercraft.",
         "importance": 3
      },
      {
         "activity_type": "gwa",
         "id": "4.A.3.b.4",
         "related": "https://api-v2.onetcenter.org/online/occupations/13-1161.01/related/work_activities/4.A.3.b.4",
         "title": "Repairing and Maintaining Mechanical Equipment",
         "description": "Servicing, repairing, adjusting, and testing machines, devices, moving parts, and equipment that operate primarily on the basis of mechanical (not electronic) principles.",
         "importance": 2
      }
   ]
}