Interactive Demo

{
   "code": "11-2021.00",
   "title": "Marketing Managers",
   "tags": {
      "bright_outlook": true
   },
   "description": "Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.",
   "sample_of_reported_titles": [
      "Account Supervisor",
      "Brand Manager",
      "Business Development Director",
      "Business Development Manager",
      "Commercial Lines Manager",
      "Market Development Executive",
      "Marketing Coordinator",
      "Marketing Director",
      "Marketing Manager",
      "Product Manager"
   ],
   "bright_outlook": [
      {
         "code": "grow",
         "title": "Rapid Growth"
      }
   ],
   "updated": {
      "year": 2025,
      "contents": [
         {
            "title": "Abilities",
            "source": "Analyst",
            "year": 2015
         },
         {
            "title": "Alternate Titles",
            "source": "Multiple sources",
            "year": 2025
         },
         {
            "title": "Detailed Work Activities",
            "source": "Analyst",
            "year": 2020
         },
         {
            "title": "Education",
            "source": "Incumbent",
            "year": 2015
         },
         {
            "title": "Interests",
            "source": "Machine Learning",
            "year": 2023
         },
         {
            "title": "Job Zone",
            "source": "Analyst",
            "year": 2015
         },
         {
            "title": "Knowledge",
            "source": "Incumbent",
            "year": 2015
         },
         {
            "title": "Related Occupations",
            "source": "Analyst",
            "year": 2024
         },
         {
            "title": "Sample of Reported Titles",
            "source": "Incumbent",
            "year": 2015
         },
         {
            "title": "Skills",
            "source": "Analyst",
            "year": 2015
         },
         {
            "title": "Tasks",
            "source": "Incumbent",
            "year": 2015
         },
         {
            "title": "Technology Skills & Tools",
            "source": "Multiple sources",
            "year": 2024
         },
         {
            "title": "Work Activities",
            "source": "Incumbent",
            "year": 2015
         },
         {
            "title": "Work Context",
            "source": "Incumbent",
            "year": 2015
         },
         {
            "title": "Work Styles",
            "source": "Incumbent",
            "year": 2015
         },
         {
            "title": "Work Values",
            "source": "Analyst",
            "year": 2008
         }
      ]
   },
   "summary_contents": [
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/tasks",
         "title": "Tasks"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/technology_skills",
         "title": "Technology Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/hot_technology",
         "title": "Hot Technologies"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/in_demand",
         "title": "In Demand Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/work_activities",
         "title": "Work Activities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/detailed_work_activities",
         "title": "Detailed Work Activities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/work_context",
         "title": "Work Context"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/job_zone",
         "title": "Job Zone"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/skills",
         "title": "Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/knowledge",
         "title": "Knowledge"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/education",
         "title": "Education"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/abilities",
         "title": "Abilities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/interests",
         "title": "Interests"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/work_values",
         "title": "Work Values"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/work_styles",
         "title": "Work Styles"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/related_occupations",
         "title": "Related Occupations"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/summary/professional_associations",
         "title": "Professional Associations"
      }
   ],
   "details_contents": [
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/tasks",
         "title": "Tasks"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/technology_skills",
         "title": "Technology Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/hot_technology",
         "title": "Hot Technologies"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/in_demand",
         "title": "In Demand Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/tools_used",
         "title": "Tools Used"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/work_activities",
         "title": "Work Activities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/detailed_work_activities",
         "title": "Detailed Work Activities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/work_context",
         "title": "Work Context"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/job_zone",
         "title": "Job Zone"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/skills",
         "title": "Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/knowledge",
         "title": "Knowledge"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/education",
         "title": "Education"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/abilities",
         "title": "Abilities"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/interests",
         "title": "Interests"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/work_values",
         "title": "Work Values"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/work_styles",
         "title": "Work Styles"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/related_occupations",
         "title": "Related Occupations"
      },
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/details/professional_associations",
         "title": "Professional Associations"
      }
   ],
   "custom_contents": [
      {
         "href": "https://api-v2.onetcenter.org/online/occupations/11-2021.00/custom/work_activities_outline",
         "title": "Work Activities Outline"
      }
   ]
}