Interactive Demo

{
   "code": "13-1161.00",
   "title": "Market Research Analysts & Marketing Specialists",
   "tags": {
      "bright_outlook": true
   },
   "also_called": [
      {
         "title": "Business Development Specialist",
         "summary": false
      },
      {
         "title": "Communications Specialist",
         "summary": false
      },
      {
         "title": "Demographic Analyst",
         "summary": false
      },
      {
         "title": "Market Analyst",
         "summary": true
      },
      {
         "title": "Market Research Analyst",
         "summary": true
      },
      {
         "title": "Market Research Consultant",
         "summary": true
      },
      {
         "title": "Market Research Specialist",
         "summary": true
      },
      {
         "title": "Market Researcher",
         "summary": false
      }
   ],
   "what_they_do": "Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.",
   "on_the_job": [
      "Prepare reports of findings, illustrating data graphically and translating complex findings into written text.",
      "Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.",
      "Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals."
   ],
   "word_cloud_terms": [
      "information",
      "data",
      "distribution",
      "demographic analyst",
      "research condition",
      "enterprising",
      "english language",
      "market research analyst",
      "marketing",
      "price"
   ],
   "career_video": true,
   "contents": [
      {
         "href": "https://api-v2.onetcenter.org/mnm/careers/13-1161.00/knowledge",
         "title": "Knowledge"
      },
      {
         "href": "https://api-v2.onetcenter.org/mnm/careers/13-1161.00/skills",
         "title": "Skills"
      },
      {
         "href": "https://api-v2.onetcenter.org/mnm/careers/13-1161.00/abilities",
         "title": "Abilities"
      },
      {
         "href": "https://api-v2.onetcenter.org/mnm/careers/13-1161.00/personality",
         "title": "Personality"
      },
      {
         "href": "https://api-v2.onetcenter.org/mnm/careers/13-1161.00/technology",
         "title": "Technology"
      },
      {
         "href": "https://api-v2.onetcenter.org/mnm/careers/13-1161.00/education",
         "title": "Education"
      },
      {
         "href": "https://api-v2.onetcenter.org/mnm/careers/13-1161.00/job_outlook",
         "title": "Job Outlook"
      },
      {
         "href": "https://api-v2.onetcenter.org/mnm/careers/13-1161.00/check_out_my_state",
         "title": "Check Out My State"
      },
      {
         "href": "https://api-v2.onetcenter.org/mnm/careers/13-1161.00/explore_more",
         "title": "Explore More"
      }
   ]
}